MOBILE UA BENCHMARK CALCULATOR

See what performance could look like with Mapendo.

Get a fast, directional view of acquisition costs, scale potential, and estimated ROAS for your next mobile user acquisition campaign.

Based on real campaign data Refreshed every quarter Segmented by market and vertical

Your campaign scenario

Select a few campaign details to see directional benchmarks from Mapendo.

01 / INPUTS

Build your scenario

Build a scenario from Mapendo's benchmark data.

No email required. Benchmarks are directional and may vary by campaign conditions.

02 / BENCHMARK

Your estimate
will appear here.

Choose your campaign profile to reveal a tailored benchmark.

How to read this

These ranges are designed for early planning, not forecasting. Actual performance varies with creative quality, targeting, seasonality and optimization event.